Bachelor of Arts (Mass Communication) → Mass Communication Semester-V

Media Entrepreneurship & Marketing (BMC:503)


Description
Entrepreneur
An Individual who has his own business and is willing to risk loss in order to make money or one who organises, manages, and assumes the risks of a business or enterprise.

Media Entrepreneur
Anne Hoag defined media entrepreneurship as the creation and ownership of a small enterprise or organisation whose activity adds at least one voice or innovation to the media marketplace.

This paper is designed to enable the learners to understand Media entrepreneurs, Entrepreneurship and Marketing, and market conditions. To understand the concept and principles of entrepreneurship and the factors affecting entrepreneurial development. how important the role of Entrepreneurs is our society. They learn about the challenges the entrepreneurs face in Northeast, India. The methods and process to manage a media firm.

Semester : V

Content
  • Syllabus and recommended books
  • RGU ESE, January 2021
  • UNIT-I INTRODUCTION
  • Introduction to Entrepreneurship.pptx
  • Unit-I Introduction to Media Entrepreneurship
  • Unit-I Media Entrepreneurship & Marketing
  • Principles of Entrepreneurship
  • Factors affecting entrepreneurial development
  • Role of Entreprenuers in society
  • UNIT-II ENTREPRENEURSHIP IN NORTH EAST
  • UNIT-III OWNERSHIP
  • UNIT-IV MEDIA ENTREPRENEURSHIP
  • E-Books
Completion rules
  • All units must be completed